3 x digital prints behind glass
in white lacquered wooden frames
each 9o x 200 cm
3 x white lacquered pedestals with bell jars
3 x Fashion magazine VOGUE
Model: Luise Rode
Photo: Holger Ernst
Hair, make-up: Marion Garz
inspired by every individual, who strives to follow and internalise
fashion or advertisement dictates respectively. Through this process
individuality of appearance falls victim to the inhibited mass copying
of the temporary beauty concept.
I imitated three scenes from three separate editions of the fashion
magazine VOGUE and edited the images digitally. At a close inspection
one realises that none of the details (i.e. make-up, styling, background)
corresponds with the original.
The magazine is presented on a pedestal underneath a bell jar unapproachable
by anyone. The installation reminds of a market stall, the framed
picture being the product. The triptych shows the same model representing
differing clichés of femininity: Innocence, Eroticism, Intelligence.
On the surface the images appeal through their beauty, yet at the
same time they reflect an oppressive atmosphere, through the precarious
balance between an attempted perfection and an ultimate failure
to achieve this.